Album Cover Art + Content + Technology Experience
From one solitary image, the entire ARTJ campaign will emanate via Augmented Reality (AR), with the album artwork + other key images from RTJ3 mapped for AR, unlocking hidden content when fans holds up their device. And over the course of the album campaign, these exclusive engagement experiences will change & evolve, with more surprises revealed and new & exclusive content delivered.
COMING SOON: ARTJ takes the experience mobile, social & global via outdoor advertising + secret street art installations & images plotted along RTJ’s World Tour. Players, aka Jewel Runners, will follow geo-located virtual clues, aka Jewels, dropped from the cloud as they hunt for visual treasures. Think Pokemon Go meets Banksy.