What happens when you combine three iconic brands from different industries? The answer is one rad partnership.
Hip-hop group Run the Jewels, lifestyle brand Volcom and legendary toy and collectible Hot Wheels, came together to create one must-have collaboration. Hot Wheels based this eye-catching whip on RTJ’s personal Buick Grand National, which is also featured on the inside of RTJ’s fourth album cover. Working closely with the group at the recording studio, brilliant minds came together to incorporate Hot Wheels flair to represent the partnership between these three brands.
Check out the rear quarter panel and rear window highlighting RTJ x HW x Volcom in addition to customized front and back license plates. This ride is as smooth as the lyrics on the album!
